Your next hire doesn't need a truck.

GroundWork is an AI operations manager built for flooring contractors. It answers leads, generates estimates, books jobs, and follows up with customers while you're on-site doing what you do best.

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The contractor's paradox

When you're installing floors, you can't answer the phone. When you're answering the phone, you can't install floors. Every missed call is a lost job. Every late follow-up is a customer who went with someone else. You built a 5-star reputation with your hands. Now your business needs a brain that never sleeps.

78%
of homeowners hire the first contractor who responds
50%
of small contractors still use manual processes for scheduling
$400B+
global flooring market run by people with no back office

What GroundWork does

Not another app you have to learn. An employee that works while you work.

Instant lead response

New lead comes in from your website, Angi, or HomeAdvisor. GroundWork responds in under 60 seconds with a personalized message, every single time.

📈

AI-powered estimates

Enter your project details and get a ballpark estimate instantly. GroundWork calculates materials, labor, and waste to generate a professional range.

📅

Smart scheduling

Automatically schedules jobs based on crew availability, location proximity, and project scope. No more double-bookings or wasted drive time.

💬

Customer follow-up

Sends appointment reminders, project updates, and post-installation check-ins. Requests reviews at the perfect moment when satisfaction is highest.

Review engine

Automatically asks happy customers for Google and HomeAdvisor reviews. Monitors your online reputation and alerts you to anything that needs attention.

🚀

Marketing on autopilot

Posts before/after project photos to your social accounts. Runs targeted local campaigns during slow seasons. Keeps your pipeline full without you lifting a finger.

Get your free estimate

Enter your project details. Instant ballpark pricing, no strings attached.

Estimate Ready

What happens next?

A flooring professional will review your project details and contact you within 24 hours with a detailed, customized quote. The final price depends on subfloor condition, room layout, and your material selection.

Tool vs. employee

Traditional Software

You enter leads manually
You create each estimate
You drag-and-drop the schedule
You remember to follow up
You ask for reviews yourself
You post to social media

GroundWork

Leads get answered in 60 seconds
Estimates generated instantly
Jobs scheduled automatically
Follow-ups sent on their own
Reviews collected systematically
Content posted while you sleep

The best flooring contractors shouldn't be stuck answering phones.

You got into this trade because you're a craftsman. GroundWork handles everything else so your reputation grows as fast as your skill.

Get Your Free Estimate